Have you ever wondered why our luxury packaging box containers that contains your stationery items are unbranded?
Yes, branding is important for company recognition (and we do still show and highlight our brand in other ways) but there is a reason why we decided to keep our brand name off the boxes...
Hello everyone! It's Suzanne here and I'd like to tell you a little behind-the-scenes story.
When I first started Epically Beautiful, I was doing a lot of research into things like types of packaging, colour schemes, printing etc. Originally I was going to have the Epically Beautiful logo printed on the boxes like all the other companies out there; but then one day I was chatting to a lady from a group I was in. She vented her frustration at having to throw away boxes once she'd received the items. She couldn't reuse them as they had the company's logo on it and she didn't want to keep the boxes herself because of that reason.
It got me thinking. What if I left the boxes unbranded? It meant people could use the luxury boxes as keepsake boxes to contain their most treasured items, or they can reuse the boxes to give their own gifts to someone (the ribbon can also be reused). It meant the boxes had another cycle of life and not going straight into landfill or the recycling bin. People who love luxury items but who are also environmentally conscious can have the best of both worlds now.
Nice things in life should be enjoyed just a little longer.